Everything Events Sponsors Advertising Experience that Gives Back to Community

Providence, RI – July 15, 2009 – Everything Events, an event planning company based in Providence, RI, has connected four local nonprofit organizations with Johnson & Wales University (JWU) students for a creative advertising experience that gives back to the local community. 
The company traded their services in planning the Providence Phoenix “Best of 2009” event earlier in the year for advertising space in the newspaper.  This space has since been donated in equal parts to Rhode Islanders Sponsoring Education (RISE), the Ronald McDonald House of Providence, the Rhode Island Community Food Bank, and March of Dimes Rhode Island. 
“When the Providence Phoenix traded us advertising space for doing something we love – planning events, it opened up a new way for us to give back,” said Allie Crowder-Schaefer, co-owner of Everything Events. “We reached out to nonprofits that we felt could really benefit from an advertising boost this year.  Building these relationships is good for the community and good for business.”
This is the first time that some of the nonprofits have ever had a promotional advertisement run about their organization. 
“RISE plans to use the space to recruit volunteer mentors – a critical need for the children we serve,” said Jennifer Shimkus, executive director of RISE. “As a nonprofit, we don’t have advertising or design budget.  Without Everything Events, we would never be able to access the Providence Phoenix as a vehicle to promote the RISE program.”
Everything Events has also partnered with JWU Professor Thomas Rossi, who teaches a course called “Advertising and Promotional Strategies” for graduate level advertising students.  While the class has always involved designing original advertising copy, this is the first time that the assignment is for real clients, the non-profits, with the end results running in a real publication.
The students are designing three unique advertising concepts that effectively combine the needs of each nonprofit with the targeted audience of the Providence Phoenix readers.  The final step is to pitch the designs to their clients and Everything Events, who is serving as an additional resource for the assignment.
“Even during these economic times, small businesses can be creative about using what’s at our fingertips to continue giving back,” said Everything Events’ co-owner Jill Lazar. “This project allowed us to bring a learning opportunity to students, unexpected publicity to four important nonprofits, and ultimately build a stronger sense of community between everyone involved.”
Everything Events (www.everythingeventsco.com) is a full-service event planning company serving the New England area.  It is committed to helping each client create an exceptional event by providing the highest level of service.  Planners combine fresh and innovative ideas with years of experience, reflecting current trends while staying true to the classics of event planning.

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July 14, 2009. Tags: . 1.

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